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[egotrip]

I’m getting tired of  people thinking that web 2.0 tools like Twitter, blogs, Facebook, are magic things that will get people more customers by their very nature.

They aren’t.

Someone I follow on Twitter posted a link to an article called “Social Media versus Advertising“. Since I think social media is advertising, I figured I’d check it out to see the argument. The argument talks about a plumber who is trying to grow her* business and it goes something like this ...

Social media is advertising