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[recd.us]

What are sponsored conversations? Put simply, they're paid blog posts. And more and more brands are using them. From Kmart giving bloggers $500 gift cards to Ford letting 'Chief Mom Officers' drive a new Ford vehicle for a year, many brands are clearly finding the blogosphere an attractive place to drum up publicity. Often for far less than they'd have to pay for exposure via traditional media outlets.

Google lays the smack down on 'sponsored conversations'